E-business As the Present and the Future of Business Models Term Paper

E-business As the Present and the Future of Business Models - Term Paper Example This report will also describe how web pages and websites work, as well as state what are qualities of a good web page. Seatwave The company which is going to be subject of this report is Seatwave. According to the Wikipedia site, Seatwave is a ticket exchange site, in which buyers and sellers can purchase tickets. The site acts as a middleman, much like E-Bay or other auction sites. This is how Wikipedia describes the organization – â€Å"Seatwave is an online ticket exchange service operating in the European market.[1] It was founded by Joe Cohen in 2006 and allows the purchase and sale of tickets to live events including music, theatre, and sport. Seatwave acts as the middleman, with buyers and sellers never having contact with one another, but the site guarantees all tickets. If a buyer pays for tickets that never arrive, the company will find replacement tickets or issue a full refund. The company also guarantees that all tickets come from legitimate sources. Sellers are not paid for their ticket sales until after the event has occurred and buyers have gained entrance† (Wikipedia.org). Understanding the Scope of E-Business The Seatwave is a fan to fan site, so the most relevant business model would be the customer to customer model. That said, there are also value chain issues with even a fan to fan site, so this implicates the business to business models, as well as the business to consumer and consumer to business models. Most of the models today would be considered to be customer to customer, customer business, or business to customer. Good examples of the customer business and business to customer models would be several of the models described by Tvrdikova & Koubek (2010), which are described below. E-procurement is the one business to the business model described Tvrdikova & Koubek (2010), and this is where businesses use the Internet to obtain or provide products and services to one another. Usually, these procurement models use an int egrated approach, such as combining procurement and value chain into one model (Niles, 2008), or combining products, services, and activities into one model (Zott, 2010). This is echoed by Jovarauskiene and Pilinkiene (2009), who see business to business as two partners dealing with one another, as opposed to dealing with discrete tasks, such as just value-chain or just procurement. Stockdale and Standing (2004) enumerate some of the benefits and barriers to e-marketplace participation. They state that one of the benefits is that the business can keep up with changing business landscapes, so that they are flexible and nimble, which are two excellent advantages. The changes that they cite include global market access facilitation, changed production costs and methods, enhanced communication, stimulated competition and reduce transaction costs.They also cite lower transaction costs, improved product differentiation, improved ability to enter supply chain for larger companies, improved customer service, a great potential for partnerships, access to more markets, and convenience as also being